Mike Lindell said Costco has stopped selling his MyPillow brand, forcing him to lay off some employees.
Costco’s decision to stop selling the products follows a trend with several major retailers. All of which are facing public pressure to drop MyPillow products because of Lindell’s conspiracy theory beliefs.
Mike Lindell is one of former President Donald Trump’s most vocal supporters. And since Trump’s loss to President Joe Biden, the pillow pusher has taken some controversial stances.
Lindell believes that Biden, with the help of a voting machine company, stole the election. That firm, Dominion Voting Systems, is suing Lindell for $1.3 billion for damages for some of the claims he made. He has not put forth any evidence of this wide-ranging conspiracy.
Twitter has permanently banned him and his company from the platform for his rhetoric.
Costco hasn’t commented on pulling MyPillow products. But Lindell told the New York Post that he would need to lay off about 40 representatives who serviced those stores.
Costco isn’t the first store to remove MyPillow because of its controversial owner. Sam’s Club, Kohl’s, and Bed Bath & Beyond, pulled the pillow brand from their stores in January. Others told the company they planned to stop selling the brand as well. Lindell told Yahoo he expected to take a hit of about $65 million last year, but believes he can make that up with direct-to-consumer marketing and sales.
So far, more than 100,000 people have asked other retailers Amazon and Walmart to pull the pillows as well.
David Hogg Leaves MyPillow Competitor
David Hogg, Parkland High School shooting survivor turned political activist, said he is “stepping away” from his pillow company. Hogg and others created the Good Pillow company with the hopes of putting Mike Lindell’s MyPillow out of business.
On Sunday, Hogg, 20, announced he is stepping away from the company for personal reasons. Those being he wants to focus on his studies at Harvard and “advance the gun violence prevention movement.” He said the company will continue to move forward with the original team he helped assemble. The company is still taking pre-orders on its website and Twitter.
David Hogg is a survivor of the Marjory Stoneman Douglas High School shooting on Valentine’s Day 2018. After that, he and several other students from the school organized efforts for stricter gun laws.