The Chicken Wars have raged since the summer of 2019. Since then, many new combatants have entered the fray with their own specialized weapons. Wendy’s, McDonald’s, Chik-Fil-A, Popeyes, and more have all drawn battle lines. However, many Chicken Wars historians believe that it was the Louisiana-based chicken joint that fired the opening salvo of the long and boneless battle.
Now, Popeyes hopes to bring the Chicken Wars to an end. They aren’t rolling out a new thermonuclear chicken dish to lay waste to their competitors, though. Instead, they are waving a white meat flag over the savory battlefield. In 2019, they came with aggression and a new chicken sandwich. Today, they come in “piece”, eight-piece.
Popeyes even put out a press release about ending the Chicken Wars. In it, the chain’s chief marketing officer, Bruno Cardinali, said, “The launch of our chicken sandwich was incredible, and we’re humbled by the amount of love and positive reviews. At the same time, many claimed that we started the Chicken Wars.” It seems as though they are taking responsibility for starting the wars. So, they will do their best to end them. Cardinali went on to say, “Now, it’s time to say goodbye to the Chicken Wars and celebrate our new nuggets.”
Popeyes isn’t pulling their fried artillery off of the frontlines. They’re introducing a new menu item to their already stacked arsenal. Today, hungry patrons everywhere will be able to get chicken nuggets covered in the same batter as their popular sandwiches, according to People. To celebrate this new addition as well as to end the war, the chicken chain will also be making a huge charitable donation.
Popeyes ‘We Come Piece, 8 Piece’ Donation Campaign
Popeyes will purchase $1 Million worth of nuggets from their competitors. They will buy nuggets from McDonald’s, Wendy’s, Burger King, and even Chik-Fil-A. Then, the chain will donate all of those nuggets to the Second Harvest Food Bank of Greater New Orleans and Acadiana.
Those who want to get in on the charitable action can do so through the Popeyes Foundation website. They have pledged to match up to $25,000 in donations from their patrons.
If this works, we will finally know who won the Chicken Wars. Everyone will win. Popeyes will get a wave of new business. At the same time, their competitors will profit from the campaign. Additionally, customers will get Louisiana-style chicken nuggets. Most importantly, though, underprivileged people visiting their local food bank will get a bit of a treat. So, really, everyone wins here.
If you want to try the new Popeyes nuggets, you’re in luck. They just hit stores today. Customers can get orders of nuggets in varying sizes. The smallest order is a 4-piece. Those ordering at their local store can get up to a 36-piece, though. However, a huge 48-piece is available through the chain’s app.