Publix is making a bold move for this time of year. With Christmas just around the corner, right now is one of the busiest times of year for grocery chains everywhere. As global product shortages continue to rage, one grocery store is putting a limit in place for certain items. Meaning, customers have a cap on how much they can buy for certain items. We have seen more and more shortages since onset of the COVID-19 pandemic, and there’s no clear solution in sight.
We’ve already begun to see the cause-and-effect that supply chain issues have caused this year. Multitudes of products have been reporting shortages. However, the seasonal spending habits many consumers have continues to drive up demand for these items even more. For example, with Thanksgiving this year there came with it a turkey shortage. Additionally and dating even further back, Halloween this year came with a pumpkin shortage as well.
Publix Takes Preventative Action as Christmas Grows Near
So, what’s the plan for Christmas? Publix makes the Supermarket News Top 10 list for one of America’s largest food retailers. It’s them that are introducing shopping limits on holiday staple items. This limit will hopefully help to ensure that every family has what they need this season. Additionally, this will hopefully discourage panic bulk-buying that may result in someone else not having access to what they need.
Leading up to the Thanksgiving holiday, Publix put purchase limits into effect that are still active. The list of restricted items includes all the classics. Canned cranberry sauce, jarred gravy, cream cheese, bacon, rolled breakfast sausages, disposable plates, cups, and cutlery, all made the list. The list also included bath tissue, refrigerated snacks, sports drinks, aseptic type juices, and refrigerated pet food. As Christmas grows near and shortages continue to be an issue, that list is growing.
According to a Publix spokesperson, the above list will now also include many other items. Many items affected by “ongoing supply issues and increased holiday demand” are now on the list. Here are the items that are now on that list. Coconut flakes, dairy whipping cream, half & half creamers, frozen pie shells, frozen hashbrowns, and canola, vegetable, and corn oil. Customers will be limited to buying two of each item.
While some may expect this rule to cause customer outrage right before Christmas, that doesn’t seem to be the case. Publix’s director of communications, Maria Brous, actually feels it’s a very smart move. Brous told People Magazine via email, “We are committed to providing our customers with transparency in messaging and would never want to disappoint them.” She continues, “By setting purchase limits and clearly communicating at shelf, point-of-sale, and with our media partners, we provide a greater chance that more customers will find and be able to purchase items for their favorite holiday recipes.”