HomeNewsRed Rocks Amphitheatre Using Palm-Scanning Technology for Entry from Amazon

Red Rocks Amphitheatre Using Palm-Scanning Technology for Entry from Amazon

by Jonathan Howard
(Photo by Tom Cooper/Getty Images)

We are truly living in the future, folks. Red Rocks Amphitheatre in Denver, Colorado will now have palm scanners concert-goers can use instead of a ticket. This technology is from Amazon, part of their Amazon One biometric tech. While not all guests will have to use this new method of entry, it can be an option. However, it isn’t the easiest to enroll in.

Once someone buys a ticket for an event they can just walk up to the Amazon One line when they arrive and swipe their hand over a scanner. This is a partnership between AXS ticketing service as well as Amazon. Red Rocks is not the only venue that will end up with these scanners. Bryan Perez, CEO of AXS is excited about the new tech.

“You don’t have to fumble around with your phone. Your hand is always attached to your body,” the CEO said.

So, if Red Rocks concert-goers want to use the technology, they can do so immediately. The service is ready for use. Once you enroll in the Amazon One program you must go in person to register. Those stations are located outside the amphitheater on the day of an event, or inside the venue for future event use. Apparently, it takes less than one minute to enroll in the program. Heck, you get to choose to scan one palm or both.

Surely there are going to be lots of people excited to participate. A new line will be made for the Amazon One users. This should allow lines to pass through faster.

Red Rocks Amphitheatre Not First to Use Amazon One

If this technology sounds familiar to you, that is because it isn’t new. Amazon One has been available for a while. Red Rocks Amphitheatre is not the first place ever to use it but is the first venue outside of Amazon or Whole Foods stores. In those stores, the technology is used as a payment option. Users can go in and grocery shop and then simply scan their palms in order to pay.

One of the interesting aspects of this program, users do not need an Amazon account to participate. So, even if you don’t want to have Prime or any of the other services they offer, you can still be an Amazon One user. If the rollout at Red Rocks Amphitheatre goes well, then expect this to spread like wildfire. Amazon has its hands in a lot of different industries and will be looking to push more tech like this.

With Jeff Bezos flying to space, SpaceX sending civilians to orbit…technology is progressing quickly. We are living in the future and it shows no signs of slowing down.