2020 Tokyo Olympics: Here’s What Happens to Venues Once the Games Are Over

by Joe Rutland
2020-tokyo-olympics-heres-what-happens-venues-once-games-over

With so many venues in use for the 2020 Tokyo Olympics, it’s going to be up to Tokyo for them to decide what happens when athletes leave.

The Olympic Village is where a lot of the international athletes stay during the Games. What’s going to happen to it after everyone heads home?

Well, according to a story from Forbes, the plan is to renovate it and turn the Village into residential apartments. Organizers, according to the official 2020 Tokyo Olympics website, are still working on plans that will create “a new community where a diverse range of people can interact and live comfortably.”

2020 Tokyo Olympics Host City Has Worked Hard to Upgrade Entire Town

Now the Japanese government has worked hard to upgrade Tokyo, the capital of Japan, with 42 venues. For these 2020 Tokyo Olympics, eight are brand new, 10 are temporary, and 25 previously existed, according to an article from Distractify. Billions of dollars are being spent toward making the Games worth seeing in Japan.

It’s not a new idea, though, to take the Olympic Village and find ways in which it can still be useful. Beijing and London, which hosted the 2008 and 2012 Games respectively, sold them as private residences.

While this worked in these cities, sometimes Olympic Village structures don’t become quickly turned-around properties. Rio had just sold 7 percent of available apartments by 2017, one year after the city hosted the Olympics.

In fact, some structures were abandoned in different cities. A number of Olympic host towns have buildings that held numerous different sporting events. Now, they sit empty and even filled with graffiti as you can see right here.

Tokyo hopes this doesn’t happen after the 2020 Tokyo Olympics come to an end. Right now, the city is busy being the center of international sports athletes seeking Olympic gold.

Viewers May Wonder Why ‘Tokyo 2020’ is Being Used and Not 2021

Obviously, Outsiders that are tuning in from all over the world look at their calendars and go “it’s 2021.” They may ask themselves why the 2020 Tokyo Olympics are not using 2021.

It all comes down to merchandise and marketing. Organizers did debate postponing the Olympic Games in March 2020 due to COVID-19.

They have the 2020 Tokyo Olympics logos on different items. T-shirts, stuffed animals, and flags, among other items, already had 2020 printed on them.

Michael Lynch, a former marketing executive, tells “Yahoo! Sports” what went into the call.

“The primary asset the IOC and Tokyo Organizing Committee sells is its intellectual property and…marks, logos, designations, symbols, etc.,” Lynch said. “All that Olympic IP is branded 2020 including IOC creative, sponsor creative, advertising…you name it.”

So it all comes down to big bucks, marketing, and how much changing it all would cost the Games.

Outsider.com