Disney Raising Price for ESPN+ This August, Updates UFC PPV Costs

by Quentin Blount
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It’s not the best news in the world for sports fans, but the price of ESPN+ is increasing once again. This will mark the second time in less than a year that the cost of the popular streaming platform has made a jump.

Beginning on August 13th, the annual subscription price for ESPN+ will move up to $69.99 per year, a $10 hike from the previous $59.99 it used to cost. And in addition to the yearly subscription fee going, so too is the monthly fee. Starting on August 13th as well, the monthly plan will move from $5.99 per month to $6.99 per month. So, just like before, opting for the yearly subscription rather than the monthly one will save you roughly $13 over the entire year.

But why exactly is the cost going up? Well, Disney and ESPN+ recently agreed to a bunch of new sports rights deals earlier this year. In fact, ESPN just announced an extension to keep televising Wimbledon (the annual London tennis tournament), NHL games, and NFL games.

Disney, of course, owns the right to ESPN+. The streaming service has seen steady growth since it initially launched back in 2018. According to the company’s recent quarterly earnings report, Disney said that the sports streaming service had 13.8 million subscribers. However, they did not say how many of those came as part of their popular bundle, which includes ESPN+, Hulu, and Disney+.

Disney CEO Makes Statement

A spokesperson for Disney said that the company will be informing its current customers about the price increase starting today.

Speaking of Disney, their CEO, Bob Chapek, took over the role in 2020. He gave some insight to Wall Street analysts during a company conference call back in May about ESPN’s ambitions in streaming.

“When the right time comes for us to make a step function increase, as we’ve done with our entertainment platforms to our sports platforms, and it’s accretive to our shareholder proposition, we’ll go ahead and do that,” Chapek said. “Our longer-term vision is to parallel path both ESPN and ESPN+.”

UFC Pay-Per-View Costs Will Remain Unchanged on ESPN+

No one likes to hear about their subscription prices going up. But there is some good news with the bad, at least for fans of mixed martial arts.

Since 2019, Disney has partnered with the UFC to allow fans to watch pay-per-view events through ESPN+. And, at least at the time of their current announcement, the price of that programming will not see an increase.

In addition, Disney will not be increasing the cost of their Disney Bundle, the one that includes ESPN+, Hulu, and Disney+. That bundle will remain at its current cost of $13.99 per month. It just had its own price increase back in March.

Outsider.com