JuJu Smith-Schuster says he’s done posting TikTok videos featuring him dancing on opposing teams’ logos. The Steelers wide receiver has courted controversy recently with the videos, but no more, he promised on Wednesday.
“For the betterment of myself and my teammates, I’m going to stop dancing on the logos.” JuJu Smith-Schuster
Smith-Schuster posted a video of himself dancing on the Bills logo two weeks ago. The Bills didn’t appreciate the gesture. Quarterback Josh Allen seemed to addressed the TikTok video in his tunnel speech just before the game. The Bills won that game, and some players said Smith-Schuster’s video fueled them to step up their game.
“That turns you up a little bit. Gets you a second itch to play with some extra fire,” Bill safety Jordan Poyer said after the game.
JuJu Smith-Schuster repeated the practice the next week against Cincinnati. Bengals safety Von Bell made him pay that. Bell hit Smith-Schuster with a devastating hit just feet from the logo he’d danced on before the game.
The Steelers lost that game as well, causing some analysts to call out the star wide receiver for causing a distraction.
JuJu Smith-Schuster Had Said He’d Keep Dancing
Despite what he says now, Smith-Schuster previously promised that he’d continue posting dance videos to TikTok.
“One thing I’ll tell you guys: I’m not going to stop being myself,” he said, according to Sports Illustrated. “I’m going to be the JuJu I came to be: authentic. TikTok is a new platform that I use to stay in touch with my fans and grow. This is something I’ve been doing since the start of the season, midseason. … I’m not going to stop doing it.”
But the team has lost three games in a row after winning 11 straight to open the season. It’s clear Smith-Schuster has become an unneeded distraction heading into the playoffs.
Coach Mike Tomlin said Tuesday he planned to talk to Smith-Schuster about the videos. Though he said he doubts they’ve played any role in the team’s losses. But it’s clear the team is tired of talking about them.
Steelers defensive lineman Cam Heyward was exasperated when asked about the videos on Wednesday.
“So be it,” he told reporter Brian Batko. “We’re in 2020. If you can’t dance over a logo, like, what are we talking about? People can’t even go outside right now.”
The Steelers take on the Colts on Sunday in Pittsburgh.