LeBron James, Michael Jordan Compete off The Court: Both Begin Tequila Company Ventures

by Kayla Zadel
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Two of the NBA’s biggest stars are now tequila owners. LeBron James is taking a page out of Michael Jordan’s playbook and diving into the world of Mexican spirits.

The tequila market is a competitive one, but competition is something that James and Jordan step to. Forbes reports that the United States consumes more tequila than any other nation. That breaks down to about 18.3 million cases a year.

We think it’s safe to say that there’s plenty of room on the tequila-playing court for both of these legends. Here’s a break down of the two tequilas.

LeBron James is Off and Running with Los Lobos

James just launched his tequila on Wednesday, Nov. 18 and it’s safe to say the basketball star’s excited. LeBron’s typical drink of choice used to be wine, but it looks like he could be switching lanes and going with the Lobos 1707 pack.

James shares his excitement in several different tweets. This one is calling out his fans to join the pack and shows off the four bottles of tequila.

“Lobos” is the Spanish word for wolves and hopes to inspire everyone to “build a bigger table.” The brand also released a culture video with this message.

The wolf pack is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms, and of course, backed by King James. Additionally, other investors in Lobos 1707 include James’ business partner Maverick Carter, Los Angeles Lakers teammate Anthony Davis, Golden State Warriors forward Draymond Green, and Klutch Sports founder, and James’ agent, Rich Paul.

The cultural icon told WSJ Magazine that he tried the tequila on vacation in Italy and instantly fell in love. James says, “If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something.”

The Lobos 1707 tequila starts at $45 and also offers a topshelf añejo bottle at $150. The four differnet variations are: Lobos 1707 Tequila, Joven; Lobos 1707 Tequila, Reposado; Lobos 1707 Tequila, Extra Añejo; and Lobos 1707 Mezcal Artesanal.

Michael Jordan’s Cincoro Tequila

Billionaire Charlotte Hornets owner Michael Jordan’s also joined the booze game. He launched Cincoro Tequila last year with five fellow NBA team owners. They include Lakers co-owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, and Celtics co-owners Wyc Grousbeck and Emilia Fazzalari.

Unlike James’ affordable tequila, Cincoro is now among the most expensive tequila brands sold today. Its añejo retails for $130. As a matter of fact, Jordan’s favorite in the line in the rare Cincoro’s Extra Añejo, weighing in at a whopping $1,600 a bottle.

Not only is Jordan a taking on tequila, but he’s also a NASCAR team owner now. The announcement came earlier this year with an official statement from NASCAR regarding the former athlete’s venture.

Outsider.com