Fresh off of his season-best 11th-place finish at Dover, NASCAR driver Bubba Wallace wants to show off his car’s newest paint scheme.
The 2021 NASCAR Cup Series season has not been so kind to Bubba Wallace this year. But after picking up some forward momentum last weekend, Bubba Wallace is feeling good once again. And he is feeling especially good after picking up an additional sponsorship for 23XI Racing.
Draft Kings has officially announced that they will be joining on with 23XI Racing as the first Official Daily Fantasy Sports, iGaming, and Sports Betting Partner. That means that Sunday’s Cup race will be the first time that Wallace’s No. 23 Toyota Camry will have a Draft Kings logo on it.
But come June 27 at Pocono Speedway, it won’t just be a Draft Kings logo. Bubba Wallace and 23XI Racing have an entire Draft Kings paint schemed lined up.
“Let’s go!!! Join me in welcoming our newest partner, @DraftKings, to the @23XIRacing family! Excited to see this scheme on track at @PoconoRaceway.
Further, Wallace says that he is excited to welcome his newest sponsor aboard.
“I’m excited to see what we are capable of creating together as we welcome Draft Kings to the 23XI Racing family,” Wallace said. “As a big fan of the company, this relationship marks a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience of racing fans across the board.”
NASCAR’s 23XI Racing and Draft Kings Are a Perfect Fit
It only made sense for the two organizations to team up. At least according to the Chief Business Officer at Draft Kings, Ezra Kucharz, it did. Kucharz says that both companies share a similar vision.
“Joining forces with the 23XI Racing organization near the beginning of its growth makes this collaboration all the more impactful for Draft Kings,” Kucharz said. “Beyond the brand and product integrations of this deal, we also greatly admire Bubba Wallace’s ongoing advocacy for social justice and Inclusion, Equity, and Belonging efforts because they align perfectly with our company values.”
Meanwhile, interim 23XI Racing President Steve Lauletta made a statement as well. He says that adding Draft Kings is a leader in sports technology and entertainment. And to land a sponsor like that is an important get for any racing team.
“As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track,” added Lauletta. “Draft Kings is a leader in sports technology and entertainment. They’re a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year.”