Ally Financial will sponsor the inaugural NASCAR Cup race at Nashville Superspeedway on June 20. The race will be named the Ally 400.
Nashville Superspeedway Partners With Ally
Ally signed a multi-year contract with the Tennessee track beginning this season, per Hendrick Motorsports. Ally also sponsors Alex Bowman and Hendrick Motorsports’ No. 48 Chevrolet.
“We’re honored to partner with Ally for our inaugural NASCAR Cup Series race,” Nashville Superspeedway President Erik Moses said. “Ally has heavily invested in NASCAR in recent years and given so much back to race fans with innovative contests and events. As we prepare to welcome America’s best drivers back to Middle Tennessee, we’re looking forward to working with Ally to present the best experience possible for our fans.”
One part of the agreement: fans will be able to pick the Nashville paint scheme for Bowman’s Chevrolet Camaro ZL1 1LE. To find out more, follow @allyracing. The account will show fans various paint schemes to vote on later this year.
“We plan to make the Ally 400 a premier event for NASCAR fans and the Nashville community this summer with great racing and some other fun surprises we’ll announce soon,” said Andrea Brimmer, Ally’s chief marketing and public relations officer.
The Cup Series race at Nashville Superspeedway will take place on Sunday, June 20 at 3:30 p.m. ET. It airs on NBCSN. Tickets for the race are on sale starting today, Jan. 19.
‘Coming In and Being Disruptive’
Moreover, for every ticket sold this month, Ally is planning to donate to Box 55 Association. That’s a nonprofit that provides rehabilitation services to first responders in Nashville. Ally will also donate to the Urban League of Middle Tennessee, a civil rights and advocacy group.
“We really wanted to embed ourselves further into NASCAR and the entitlement of a race was something that was always on our radar,” Brimmer told the Tennessean. “When the opportunity came up in Nashville — such a great town, amazing to have a race back there after all of these years, Erik and his team just have been a blast to work with — it fit right in with what we like to do in terms of coming in and being disruptive and doing interesting things. It just was a perfect fit for us.”
The agreement ties Nashville Superspeedway to Ally, and not just for future NASCAR Cup Series races. It also links them for community and NASCAR fan events.