New Orleans Saints’ Alvin Kamara Channels the Speed of NASCAR with Slick New Visor

by Matthew Memrick
new-orleans-saints-alvin-kamara-speed-nascar-visor-nfl

New Orleans running back Alvin Kamara wore a unique NASCAR visor before his game against Green Bay, and it paid off.

Kamara was big in Sunday’s 38-3 win over the Packers, catching a touchdown and running for 83 yards. And the visor was right there too in the beginning, giving a little love for the speedy sport.

What do NASCAR and NFL have to do with each other? Several drivers and personalities have favorite teams (for example, Dale Earnhardt Jr. and the Washington Football Team).

Well, now, one NFL star is showing his love for racing in an excellent way. The 26-year-old is not just a racing fan. He’s part of the NASCAR family, working as its first-ever Growth and Engagement Advisor since June 20.

Kamara sponsored the No. 6 car for the NASCAR Xfinity Series event at the Daytona Road Course. The sponsorship featured his New Orleans juice bar, The Big Squeezy.

And before that, Kamara hooked up with current NASCAR driver Bubba Wallace over Wallace’s stance and NASCAR’s move to ban the Confederate battle flag from race tracks. He said he was interested due to many drivers speaking out about the need for racial justice. 

Kamara did not wear the unique visor during the game as it is not allowed by NFL officials. Players who wear special adjustments to their uniforms require special approval. Those that do not get fined by the league.

NFL Star’s Other Job

According to NASCAR, Kamara will “work directly with NASCAR leadership on strategic planning and creative opportunities that support its fan development efforts.” 

“It’s an honor to be able to team up with NASCAR and be their first-ever Growth and Engagement Advisor,” Kamara told NASCAR.com in June. “I’m excited to use my passion as a fan to help shape their long-term efforts to grow the sport.”

NASCAR Chief Marketing Officer Pete Jung said Kamara’s natural curiosity has turned into a “real and sincere passion for the sport.”

Jung is hoping the Atlanta-born football player can work to engage and develop new racing fans. That engagement could come from immersive and educational experiences in the future.

NASCAR Fan Has Some NFL Pedigree

With the Saints, Kamara was the 2017 NFL Rookie of the Year. He’s a Pro Bowler in all four of his pro seasons and is a two-time second-team All-Pro. Last season, he scored six rushing touchdowns in a game to become only the second player in league history to do this.

According to CNBC, Kamara signed a five-year, $75 million deal in September 2020 to stay with the Saints. His former management company negotiated the deal. Kamara’s contract is the second-highest among NFL running backs, with Cowboys star Ezekiel Elliott topping the list. 

Just last week, Kamara signed with management company Quality Control

Outsider.com