The NFL continues to make changes as we navigate the pandemic, and this time the league’s announcing its newest guidelines for Super Bowl games.
This new safety measure is to eliminate all cash payments at NFL championship games, starting with Super Bowl LV. These events will feature all-digital payments as the NFL and corporate partner Visa are committing to making all Super Bowls cashless moving forward.
The NFL is encouraging fans at Super Bowl LV in Tampa Bay to use ATMs to exchange cash for prepaid gift cards. Event-goers will still be allowed to carry cash to Tampa Bay’s Raymond James Stadium this year. However, they will have the option to convert cash into a prepaid gift card that is worth up to $500 at ATMs.
These cashless elements will including parking, concessions, retail and mobile ordering, as well as the outdoor “Super Bowl Experience.”
Going Cashless was NFL Future Plan
Moving to a cashless experience was always the plan of the NFL’s and Visa’s 2019 contract renewal. However, the coronavirus pandemic put the plan in motion sooner than expected.
“Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation,” Visa SVP and head of North American marketing Mary Ann Reilly said.
Visa reported a 17% decline in revenue in Q4. However, they’re hoping fees from eliminating paper currency will give them the boost they need. Research has shown that fans at live events spend 25% more using contactless payments.
Reilly’s hoping that going all-digital will allow both the NFL and Visa to collect “more efficient consumer data.”
Super Bowl LV is set for Feb. 7 with fan capacity at 20%. The Buccaneers’ home stadium officially holds 65,000 but can expand to 75,000. Super Bowl XLIII was the last contest that was held in Tampa. It clocked in more than 70,000 fans.
[H/T: Front Office Sports]