WATCH: Pittsburgh Steelers WR JuJu Smith-Schuster Attempts ‘Milk Crate Challenge’ Days Before Season Starts

by John Jamison

The entire Pittsburgh Steelers head office and fan base held their breaths as they watched a video of their star wide receiver attempting the treacherous Milk Crate Challenge. Countless people have hurt themselves walking up and down the wobbly structures, prompting TikTok to ban it from their platform entirely. Apparently, none of that phased JuJu Smith-Schuster.

JuJu Smith-Schuster has gained a bit of a reputation for his antics on social media over the past few years. But walking up and down a pyramid of stacked milk crates—an activity that has been the downfall of many an attention seeker—mere days before the start of the NFL regular season is not sitting well with fans.

Fortunately, JuJu Smith-Schuster is a world-class athlete and appears to have made relatively easy work of the milk crate pyramid. And to be fair, it does look like he took some precautions. Two people flanked him, presumably there to catch him if he fell.

Fans Weigh In on JuJu Smith-Schuster’s Crate Challenge

Regardless, it’s hardly the kind of thing a guy getting $8 million from the Steelers for the 2021 NFL season should be attempting. Let alone two weeks ahead of their opener. And the fans seem to agree.

“NFL contracts being reworded to add no milk crate, no milk crate challenge, no acts of stupidity, contract will be rescinded,” one Twitter user wrote.

“The fact that he survived is a positive. But the fact that they’re still allowing this stuff online is a BIG NOPE,” another added, frustrated with the challenge itself.

For reference, Mike Tomlin is the head coach of the Pittsburgh Steelers. And it wouldn’t be surprising if he called a team meeting to officially outlaw players attempting crate challenges.

NFL Finally Makes Deals With Sportsbooks

We know JuJu Smith-Schuster likes to gamble, based on that risky crate performance. But now it appears the NFL itself is finally ready to roll the dice.

According to The Spun by Sports Illustrated, the NFL has reached deals with four different sportsbooks. These reportedly include FOX Bet, BetMGM, PointsBet, and WynnBET.

The Vice President of Business Development for the NFL, Nana-Yaw Asamoah, stated the purpose of the deal.

“We are pleased to announce this select group as Approved Sportsbook Operators. Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”

The deal marks a complete shift from just a few years ago. NFL Commissioner Roger Goodell doubled down on gambling opposition.

“We’ve been very open about our position that we oppose legalized sports gambling. We haven’t changed our position on that. I don’t anticipate us changing that going forward at all,” Goodell said in 2015.