In a hype video posted to Twitter today, the UFC president Dana White absolutely clobbered his critics. He left no names out of the heat as he torched every single media personality that doubted him in the Spring. His numbers help prove his point. Viewership for the UFC rose by 33% and they lost zero jobs due to the pandemic. On all counts, the UFC was a success in 2020.
“I’m not afraid of the media,” White says in the video. “Why should anybody listen to the media? Who are these people? What makes them experts? What have they ever accomplished? They criticize me for even trying to find a way forward because it’s easy to criticize from the sidelines when you risk nothing and do nothing. But we need to fight this thing. Step up. Instead of panicking, let’s find solutions.”
The media certainly did criticize him from the inception of his decision to restart the UFC season. In March when all major sports shut down their seasons, Dana White was the first to try to restart. Originally, White planned to host fights in Miami with very stringent protocols. Later, he bought access to a private island where he would host international fights.
On both fronts, the UFC saw success. “Our events were successful in every way, shape, and form that an event can be successful,” White said. “I’m proud of my crew. We pulled this thing off. That’s what we’ve always done and that’s what we’re going to continue to do.
Dana White on Media Criticism of the UFC
Dana White really held nothing back on his attack on the media. He knew that he had proved many people wrong with the success of the UFC, and set the example for how sports could move forward in the wake of the pandemic. After the UFC reopened successfully, most of the other major sports followed suit.
“The media are not in the news business,” White said. “They’re in the clickbait business. They think negativity sells and gets clicks so that’s what they deliver. Negativity is their product. But I’m not going to let that stop us. Any time there’s a great success, it’s surrounded by negativity, but here’s the reality. None of the media people know anything about this business.”