Target Set to Launch its Own Line of Plant-Based Food

by Josh Lanier

Target announced Tuesday that it would begin offering plant-based alternatives to meat and dairy products. The massive superstore said they plan to add more than two dozen plant-based foods under its “Good & Gather” brand.

The new assortment includes more than 30 foods including vegan spreads, almond milk creamer, oat milk, plant-based dips, and meat and chicken alternatives, according to CNN. Target is also trying to make the options affordable as well. The store said in a press release that the options are “on-trend, flavorful, high-quality options at an incredible value,” with items priced under $8.

Customers can expect to see these items hit Target shelves by the fall.

“Guest demand for plant-based offerings is incredibly high and continues to grow,” said Rick Gomez, executive vice president and chief food and beverage officer at Target, in a release. “By adding ‘Good & Gather Plant Based’ to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

According to Nielson, plant-based alternatives saw a massive increase of 28 percent in sales across the industry last year. Companies are improving their recipes so that their offerings taste more like meat than ever before. And many consumers are looking for healthier options or ways to lower their carbon footprint. Meat consumption contributes greatly to global warming because of the fuel needed to transport the meat and land needed to raise the animals, according to Science Magazine.

Several stores and brands have gotten into the meat alternatives. Beyond Meat and Impossible Foods have both become very popular with investors as they expand their operations. Kroger’s Simple Truth and Nestle’s Sweet Earth are also offering meatless options.

McDonalds to Offer Plant-Based Meat Alternative

Another major player set to enter the world of meatless alternatives is McDonald’s. Burger King has already waded into the fray with its Impossible Whopper. Taco Bell is also now testing meatless and plant-based options.

It will go by the “McPlant,” according to a USA Today report. The new burger is expecting to arrive in certain test markets around the world this year.

“McPlant is craft exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, reportedly said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches.”

Borden said customers won’t be able to tell the difference between the meat and meatless options.

“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” the post says

Restaurant officials say some markets will get to test the product this year. But it is not yet known when it will arrive in the U.S.

“We are excited about the opportunity because we believe we have a proven, delicious-tasting product,” Borden says. “When customers are ready for it, we will be ready for them.”