Taylor Swift Original Big Machine Records Masters Sold by Celebrity Manager Scooter Braun

by Josh Lanier

Scooter Braun has sold the master recordings of Taylor Swift’s music for more than $300 million, according to Variety. Taylor Swift and Braun have publicly feuded since he purchased Big Machine’s roster of master recordings last year.

Braun’s Ithaca Holdings LLC bought Big Machine in 2019 for just over $300 million. That included the rights to Swift’s first six albums. She signed with Universal Music Group in 2018.

Swift has been livid since the deal was announced. She said she felt Braun and his investors were trying to buy her, but she was going to fight back.

“The fact is that private equity enabled this man to think, according to his own social media post, that he could buy me. But I’m obviously not going willingly,” she said during a speech at the Billboard’s ‘Women in Music’ event in December, Variety said. She later said the move was the product of “toxic male privilege,” The Daily Mail reported.

Earlier this year, Swift lambasted a live album made from a 2008 performance. Fans found it listed on streaming platforms. She said she had nothing to do with the album’s release and hated it existed.

‘It looks to me like Scooter Braun and his financial backers, 23 Capital, Alex Soros, and the Soros family and The Carlyle Group, have seen the latest balance sheets and realized that paying $330 million for my music wasn’t exactly a wise choice and they need money,’ Swift said. “In my opinion… Just another case of shameless greed in the time of the coronavirus.”

Swift said she plans to re-record all of her music while on Big Machine.

Master recordings can be incredibly valuable as they generate revenue through streaming, purchasing, sampling, and use in film and television, Variety said.