Tesla Raises Price for ‘Full Driving’ Feature in Cars

by Samantha Whidden
(Photo by Xiaolu Chu/Getty Images)

Elon Musk’s car brand Tesla is reportedly set to raise the price of its Full Self-Driving (FDS) feature to $12,000. The original price for the feature was $10,000.

On Friday (January 7th), Musk announced that Tesla will raise the price for the feature to $12,000 on January 17th. He also revealed that this price increase will only be in the U.S. “FSD price will rise as we get closer to FDS production code release,” Musk declared. 

On its website, Tesla declares it has designed and engineered its FSD computer from “the ground to rapidly process neural” networks. “While our cars require active driver supervision and are not fully autonomous today, the FSD computer is capable of delivering intelligent performance and control to enable a new level of safety and autonomy. Without impacting cost or range.”

Meanwhile, Tesla’s Self-Driving Capability offers all functionality of the company’s Basic Autopilot and Enhanced Autopilot. It was noted that the currently enabled Autopilot, Enhanced Autopilot, and Self-Driving Capability features require active driver supervision and do not make the vehicle autonomous. “Full autonomy will be dependent on achieving reliability far in excess of human drivers. As demonstrated by billions of miles of experience, as well as regulatory approval. Which may take longer in some jurisdictions.”

Tesla’s FDS Feature Has Been Recently Criticized

Although it sounds like an incredible feature, Tesla’s FDS had its fair share of criticism. According to CNBC, the feature offers limited semi-automated driving features. The National Transportation and Safety Board Chairwoman, Jennifer Homendy, previously stated that the feature and its name are “misleading” and “irresponsible.” 

“It’s clear that if you’re marketing something as full self-driving and it’s not full self-driving, people are misusing the vehicles and the technology,” Homendy stated about Tesla’s feature in October 2021. “But you have a design flaw and you have to prevent that misuse. And part of that is how you talk about your technology. It is not full self-driving… it’s misleading.”

However, the comments from Homendy came just one day after the National Transportation and Safety Board Chairwoman sent a letter to Musk about Tesla’s failure to respond to recommendations issued by a safety watchdog years ago. The recommendations were to limit the system’s functionality and implement more “stringent safeguards” to monitor driver disengagement. 

Meanwhile, Homendy also mentioned that she has yet to meet Tesla’s creator. But she had visited the company’s plant in California. She also has driven a vehicle with Autopilot. “My biggest concern is that Tesla is rolling out full self-driving technology in beta on city streets with untrained drivers,” Homendy went on to declare. “And they have not addressed out recommendations that we’ve issued as a result of numerous investigations of Tesla crashes.”