A&W just made their dessert menu even sweeter by adding the new Root Beer Cream Freeze. The new item features the chain’s signature classic A&W Root Beer combined with creamy vanilla soft serve ice cream.
A&W’s dessert menu also includes Real Fruit Shakes & Sundaes, Floats, Soft Serve Cones, Sundaes, Shakes, and Polar Swirls. Customers can get the new Root Beer Cream Freeze at participating A&W locations for a limited time.
In addition, the fast-food chain is also bringing back the Spicy Papa Burger as part of a new combo served with the chain’s signature onion rings. The Spicy Papa Burger features two 100 percent all-beef patties spiced up with jalapenos, two slices of melted American cheese, lettuce, tomato, onion, pickles, and pf course, the classic A&W Papa Sauce.
In other A&W news, the chain is gearing up to open 500 new locations in the US. In Wisconsin, for example, the century-year-old chain hopes to add 20 restaurants to the region soon, potentially adding up to 240 jobs in the area.
According to John Palumbo, A&W’s senior director of franchise development, while the pandemic took a toll on the restaurant industry as a whole, A&W saw its ninth straight year of growth, surging nearly 10 percent in 2020.
A&W Hope To Open 20 New Locations in Wisconsin
That growth combined with Madison, Wisonconis’ population surge makes the region an excellent spot for a fast-food brand, said Palumbo.
“Madison is one of the many markets where A&W aims to grow,” he noted. “This does not mean we’re zeroed in on adding 20 restaurants in downtown Madison. We look at all the communities that feed into Madison, like Waunakee, Fitchburg, Sun Prairie, Waterloo, and more.”
He continued: “We’re strategic in identifying the perfect spot to open an A&W Restaurant. We look to see if there’s demand for a fast-casual restaurant. If a location is underserved by bigger chains, and more.”
However, at this time, A&W has not confirmed the 20 new franchises lined up. Instead, the company is still seeking franchise opportunities locally.
Palumbo also added that if an individual or an existing franchisee from the Madison area or surrounding communities comes forward saying they’d like to open their franchise, the company will work with them. Together, they will identify the best location.
“We’ve identified Madison and Milwaukee, as well as other upper Midwest cities, as two top markets for growth because we believe these markets and all the towns covered in those designated market areas are underserved by bigger chains, giving us the chance to stand out,” he added.
“We find that our brand resonates with people who are looking for authenticity, quality, and value. The small-town feel of these towns and cities mixes well with our status as a classic American experience.”