The Burger King has heard his subjects’ plight and has decided to take pity upon them. By royal decree, his majesty is bringing back Cheesy Tots, but there’s a catch.
That’s right, the deliciously cheesy tater tots are back at participating Burger Kings. And fans of the greasy treats will be able to get them any time of day — breakfast, lunch, or dinner. But this is only for a limited time. So if you’re looking to snag an eight-piece box, the clock is ticking. However, the fast-food chain did not say when it would pull the cheesy tots off the menu again.
Along with the cheesy tots, Burger King is also introducing the Brownie Batter Shake. The vanilla-based shake will include fudge brownie batter and whipped cream topping. However, this too will only be available for a limited time.
Burger King has been elbowing its way back into the top tier of fast-food restaurants in recent months.
Earlier this year, the chain began testing out its Royal Perks rewards program, which awards “crowns” for digital orders. These crowns can be redeemed for free food items or upgrades. Whitney Gretz, VP of digital and loyalty at Burger King, said the company plans to take the program nationwide by the end of the year.
“We know that if customers engage with us digitally, we’ll get their data and will be able to provide more personalized, more convenient, more relevant offers,” she says. “And each time they come back, their experiences get better and better.”
Burger King Goes After Chick-fil-A
Last month, Burger King finally joined the chicken sandwich wars with the chain’s Ch’King sandwich. This comes after Popeyes tried to dethrone Chick-fil-A two years ago with its Southern-style chicken sandwich.
Now, Burger King wants its chance to dethrone Chick-fil-A. And BK came out swinging.
Last month was pride month, and Burger King made sure to remind people of Chick-fil-A’s former association with anti-LGBTQ groups. They also wanted customers to know that they sold their chicken sandwiches on Sunday unlike the Chick-fil-A, which is famously closed on Sundays.
But marketing tactics aside, Burger King’s sandwich is gaining traction.
John Gonzalez and Amy Sherman, chicken sandwich connoisseurs from Michigan (yes, that’s a real job) called the King’s offering “an elevated sandwich that really is in a league of its own.”
“Just watching the process that BK is undertaking to make these fresh chicken sandwiches will instill a level of respect for what they are attempting,” Sherman noted.
Though it wasn’t good enough to topple the current titleholder. Sherman and Gonzalez rated Chick-fil-A and Popeyes first and second place, respectively, with BK coming in third.