It may just be the beginning of May, but Candace Cameron Bure is ready for Summer 2021. Bure’s most recent Instagram post sees the former “Fuller House” star posing poolside and looking carefree. In the pic posted on Tuesday, the 45-year-old is all smiles. In the accompanying caption, she let her positive energy shine through. “Taking on Tuesday with a beach day mindset,” she wrote paired with a sun emoji.
In the post, she also promoted her new clothing line in partnership with QVC. “New CCB Clothing hits @QVC May 7th at midnight. Striped Open Stitch Summer Sweater. Follow @candacecameronbureclothing.”
A few weeks ago, the Aurora Teagarden Mysteries star announced that she was releasing a new, size-inclusive, and cost-friendly clothing line. In the Instagram post, Bure wears an orange, blue, coral, and creme striped sweater over her bathing suit — which comes from her own line.
“Clothing has been something I’ve wanted to do for so long. I just love fashion and I always have since I was a little girl,” the Hallmark Channel’s it-girl said about the line. “Partnering with QVC was a natural fit,” Bure said in a recent interview. “I love being able to directly engage with fans through the screen and the social media platforms.”
Candace Cameron Bure’s Clothing Line Suitable For All Ages
Bure, a mom to her 22-year-old daughter Natasha, 22-year-old Lev, and 19-year-old Maksim wanted to curate a collection that appeals to women of all ages. For Bure, she knew she succeeded if both her mom and her daughter approved of the clothing line.
As for Natasha, Bure revealed that she’s particularly drawn to the tie-dye pieces and even modeled some of the pieces for the line’s campaign.
“She’s like, ‘Mom, I really love this. I’m going to buy this. This is great,'” Bure said about her daughter seeing the line for the first time. “We have bright colors that might appeal to a younger audience and neutral colors that might appeal to women who are in their 40s or 50s.”
“My mom, who’s 70 years old, absolutely loves the collection because we have peplum tops and blouses that she can pair casually with jeans. They’re just pretty, feminine and fun but still casual,” said Bure. “I hope this will fit everyone’s lifestyle.”
The size-inclusive line is now available on QVC. Online, customers can purchase home goods, skincare, inspirational products, and of course, new clothing.