Cinnabon Selling Frosting by the Pint Heading into Holiday Season

by Madison Miller
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There’s nothing quite like developing cavities during the holidays. From leftover Halloween candy to pumpkin and apple pie to Christmas cookies and candy canes, there’s a reason people have a bit more pep in their step during the holiday season.

When it comes to sugar, people are desperate. They’ll wait in long Starbucks lines for the return of drinks like the peppermint mocha and chestnut praline latte. They’ll swarm Chick-fil-A for the peppermint milkshake and grocery stores will set out of the Pillsbury Christmas tree sugar cookies.

This year’s newest obsession, and possible tradition, comes from Cinnabon. Cinnabon is known for their classic cinnamon rolls doused in their signature cream cheese frosting. They’re served warm and fresh.

The chain has announced that it will be selling their cream cheese frosting from the gods for $5.99. This includes both in-person as well as on different food delivery apps. However, the deal will only be for a limited time.

Urging At-Home Cinnabon Use

Due to COVID-19, Cinnabon has faced some business-related struggles. Most locations are found in crowded places like the mall and the airport. The pandemic has made foot-traffic everywhere decrease. This is especially true for in-person shopping and flying. Selling a pint of frosting is just part of the company’s goal to help increase sales during this time.

The frosting, as well as their release of products sold in grocery stores, aim to do just that.

“In September, Cinnabon launched its first-ever frozen breakfast line at major stores and grocers, including Target (TGT) and Walmart (WMT). The selection includes the obvious, such as cinnamon rolls and frosting-filled pastries. But there also more indulgent items, like a new ‘CinnaBiscuit’ chicken sandwich, which is a fried chicken cutlet on a cinnamon chip biscuit with cinnamon sauce,” CNN reports.

Since grocery stores are still as popular as ever because of their duty as an essential trip out, Cinnabon is helping make-up for lost funds.

“Together with the limited-edition cream cheese pint and gift packs at Harry & David, Hartman said these products are ‘all about continuing to meet consumers where they are, which in today’s world, is increasingly at home,'” Cinnabon President Kristen Hartman told CNN.

Included in their urge to make moments count at home, the brand is also putting a QR code on each pint.

The codes will lead to recipes that have been specifically curated by Cinnabon. They include anything from brownies to savory dishes.

Ideas for Eating at Home

For those now dead-set on purchasing the pint at home, here are a few ideas for treats that are traditionally made with cream cheese frosting. For these treats, all you’d have to do is skip the step of making the frosting and instead pile on some pre-made Cinnabon frosting. It’s an easy way of making baking one-step easier around the hectic holiday season.

  1. Whoopie pies
  2. Cranberry blondie bars
  3. Carrot cake or carrot cupcakes
  4. Red velvet cake or cupcakes
  5. Gingerbread with cream cheese frosting
  6. Sandwich cookies
  7. Homemade cinnamon rolls

For those looking to be more creative with their purchase, the Food Network has a list of “9 Things You Never Thought to do with Cream Cheese Frosting” that can help spark some motivation.

From fried dumplings to grilled jam sandwiches to egg sandwiches to baked sweet potatoes, that cream cheese icing is set for breakfast to dinner use.

Outsider.com