Colonel Sanders is sporting a babyface for the month of November. The colonel is without his trademark mustache. KFC revealed the mascot’s new clean-shaven to support “Movember.”
The month-long event encourages men not to shave and grow their beards to raise awareness for men’s health. KFC in France revealed the new logo on Nov. 1. The new logo appeared on the restaurant’s bags, packaging, and chicken buckets. They encouraged customers to donate to different charities of their choice.
“Movember rules: Start on day one with a clean shave, let your mustache grow for a whole month,” the fast-food chain said in a promo.
‘Movember’ Raises Awareness for Men’s Health
According to its website, the Movember Foundation started in 2003 by a group of friends. Since then, the organization funded more than 1,200 health projects worldwide over the past 15 years. Additionally, the organization predicts it will prevent around 25% of men from dying prematurely by 2030.
The organization has expanded from Australia where it started to across the world. It has partnered with several organizations over the years. For instance, in 2019, the organization partnered with the Rugby League World Cup 2021 to raise awareness about prostate and testicular cancers.
KFC Joins Other Companies In Raising Awareness
KFC joins other companies that have promoted men’s health by changing their logos. For instance, the Pringles mascot shaved off his iconic facial hair as well, according to PR Weekly. In 2017, Burger King’s mascot The King also went for the clean shave look. The company encouraged participants to grow their own mustaches and share them on social media.
This isn’t the first major change KFC has made to its brand this year. In August 2020, the company changed its slogan from “Finger-Lickin’ Good” because of the COVID-19 pandemic. The company blurred out “finger-lickin'” on its packages, believing the slogan gave the wrong message during the pandemic.