Kraft Announces Giveaway for Grilled Cheese Incense, Because Of Course That Exists

by Anna Dunn

Kraft announcing a giveaway for grilled cheese incense may not be on your 2021 bingo card, but it’s happening. If you’re in dire need of a house that smells grilled cheese, this may be the giveaway for you.

Kraft is advertising the incense as “grilled cheese-cense” because, of course. This is hosted by the Kraft Singles branch of the cheese empire.

Kraft is one of America’s favorite companies for all things cheese-related. They’ve made the incense in honor of National Grilled Cheese Day, which is April 12th. Not only are they giving away 1,000 free packets, but all packets include a kraft brand incense holder.

Kraft will hold their “cheesecense” giveaway from April 12th-April 15th. All you need to do to enter is tweet out the hashtags #breethecheesy and #sweepstakes. So far, the tweet seems to be a hit, with most of the responses from people excited to enter the contest.

Other Recent Giveaways

Kraft isn’t the only company that’s been participating in out-of-the-box giveaways. Krispy Kreme has been doing a giveaway, but for a very different cause. The donut company has recently come under fire for offering free donuts for those who have their COVID-19 vaccine.

Critics said the move offered people “unhealthy food” when staying healthy is more important than ever. Krispy Kreme, along with many others, argued that nobody had to get a donut if they didn’t want to, and it was a generous give-away with the intent of promoting herd immunity.

Burger King also recently participated in a giveaway that got a lot of buzz. They gave away 1,000 PS5 Consoles late last year. Taco Bell did a similar promotion, giving customers the chance to win an Xbox series x by purchasing a medium or large drink.

Companies like Burger King, Krispy Kreme, Taco Bell, and Kraft are continuously finding out-of-the-box ways to market their food. Some companies like Krispy Kreme do it for causes, while others like Kraft do it as a playful marketing trick to get people interested. Some cause a lot of controversy and conversation, while others seem to fly relatively under the radar.

For many people, the smell of grilled cheese is pleasant and nostalgic, if not a bit hunger-inducing. If you love the smell of grilled cheese and want to bring that to your home, this could be a fun giveaway. Unlike many giveaways, you don’t have to buy anything to enter. Kraft even made a whole website dedicated to the giveaway if you’re curious about making your home smell like your favorite food.