McDonald’s May Permanently Quit Offering All Day Breakfast Menu

by Jennifer Shea
mcdonalds-may-permanently-quit-offering-all-day-breakfast-menu

McDonald’s quit serving its all-day breakfast menu when the coronavirus hit in March. Now company representatives are refusing to say if all-day breakfast will ever return.  

The company decided to suspend all-day breakfast “to simplify operations in our kitchens, which we say provided better speed of service and order accuracy,” a McDonald’s rep told Fox News. The decision supposedly made it easier for local franchises to move to drive-thru and delivery only operations.

According to Business Insider, some franchisees and workers are lobbying against the return of the all-day breakfast menu. 

“I absolutely do not think we should bring it back,” one employee told Business Insider. “It makes us faster, and gives the grill less to worry about.” 

In the quarter that McDonald’s introduced the all-day breakfast, its same-store sales jumped 5.7%. Still, with the pandemic raging, the company chose to refocus on its most popular meal choices. That meant goodbye to breakfasts, salads, grilled chicken and desserts. 

And in June, the National Owners Association voted to drop breakfast permanently, Wall Street Journal reports. The NOA represents 80% of McDonald’s American franchisees.

Now McDonald’s is eyeing the 15 to 20-second improvement in drive-thru times across most major markets during the pandemic. Not to mention the corresponding increase in drive-thru sales.

“As McDonald’s and franchisees evaluate if and how we bring All Day Breakfast back to our menus, we want to ensure these improvements will remain consistent for our customers,” a McDonald’s spokesperson said in an email to Fox News. “Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions.” 

Outsider.com