McDonald’s Pulls Deceptive Quarter-Pounder Advertisement

by Courtney Blackann

McDonald’s is often a hotbed of criticism for its food quality and production. As one of the largest restaurants in the world, the billion-dollar company can take the heat. In its most recent discrepancy, however, the company agreed to remove an ad with false information.

While McDonald’s tried to increase food quality in recent years, an advertisement for the quarter pounder meal made headlines. The company was promoting the meal by stating that the beef in the sandwich was sustainably sourced. In other words, they said the meat was safe, responsibly obtained and healthy for the environment.

Albeit, in the fine print of the ad, McDonald’s claimed the meat was 30 percent sustainably sourced. A nonprofit group in Canada felt the ad was misleading consumers and looked further into it.

Eventually, McDonald’s removed the ad after the Canadian Food Inspection Agency and the Competition Bureau investigated and brought legal action against the food giant.

“Beef is not green, and trying to dupe consumers into thinking otherwise can be false advertising—which is illegal,” said Camille Labchuk, lawyer and executive director of the nonprofit Animal Justice. “Farming cows for food is a major driver of human-caused climate change, as well as water pollution and biodiversity loss.”

Ultimately, McDonald’s pulled the ad to avoid a legal matter.

Other McDonalds Matters

Furthermore, McDonald’s is facing another legal matter after a Russian woman claimed their ads made her break a fast.

The woman is attempting to sue the company for 1,000 rubles or $14. She says an ad forced her to break her no-meat fast for Lent. As an Orthodox Christian, the woman said she was holding up well without meat. That is until McDonald’s ad caused her to go to the store and buy a cheeseburger.

Many Christians use the Lent holiday before Easter to give something up. Christians practice this discipline for an extended amount of time before the holiday arrives.

“In the actions of McDonald’s, I see a violation of the consumer protection law. I ask the court to investigate and, if a violation has taken place, to oblige McDonald’s LLC to compensate me for moral damage in the amount of one thousand rubles,” the woman said.

In addition to the Russian woman’s claims, McDonald’s has also been sued for millions of dollars for other mishaps. In the early 90s, a woman sued the company after being burned by hot coffee. The woman intended to sue for hospital costs associated with her burns. However, a jury awarded her $2.7 million in punitive damages.

Even more recently, a man sued the company after cracking his tooth on a chicken nugget. His ailments required surgery. For his trouble, he sued the company for over a million dollars.