McDonald’s Reveals Plans to Launch Plant-Based Burger, the McPlant

by Thad Mitchell

Move over Big Mac and Quarter Pounder, McDonald’s is preparing to bring a new sandwich to its menu.

The restaurant revealed this week that it is developing a new plant-based sandwich. It will go by the “McPlant,” according to a USA Today report. The new burger is expecting to arrive in certain test markets around the world next year.

The restaurant also revealed it is throwing its hat into the chicken sandwich war. McDonald’s joins restaurants such as Popeye’s and KFC by adding a new one to its menu. The announcements of the McPlant and new chicken sandwich came in an investor update, according to the report.

“McPlant is craft exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, reportedly said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches.”

McDonald’s has watched with interest as several of its competitors also introduce meatless options to their customers. One such sandwich, the Impossible Whopper, has been a success for rival Burger King.

McDonald’s Prepares for New Meatless Sandwich

In a Monday blog post, McDonald’s promises the McPlant will have the craveable flavor that its customers have come to expect.

“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” the post says

Restaurant officials say some markets will get to test the product next year but it is not yet know when it will arrive in the U.S.

“We are excited about the opportunity because we believe we have a proven, delicious-tasting product,” Borden says. “When customers are ready for it, we will be ready for them.”

The restaurant last made headlines when it announced the return of the McRib nationwide for the first time in eight years.

H/T: USA Today