Amazon is still selling MyPillow online and people are responding with mixed reviews.
MyPillow CEO, Mike Lindell, has been vocal about his support for former President Donald Trump and his claims of fraud in the 2020 presidential election. As a result, Kohls, Bed Bath & Beyond, Wayfair and Texas-based H-E-B Grocery have all cut ties with Lindell and the MyPillow brand. However, Amazon and Costco are keeping the pillows on their virtual shelves for now.
Although some customers remain happy with their pillows, others are shaming CEOs for continuing to sell the product.
In an Amazon review for MyPillow’s classic bed pillow, one reviewer writes, “The pillows are made in the USA by a company and workers that love their country.”
Another reviewer titled their review “turned my hair orange.” The review said, “I bought this pillow to Make Awakening Great Again. Each night I laid my head on it it would whisper into my ear how this was the greatest pillow ever and that reviews of all other pillows were just fake news. Wearing a mask gave me a rash and worst of all, it turned my hair orange.”
One reviewer wrote a particularly scathing comment saying, “The man who owns this company is guilty of treason against the United States. Also these pillows are awful.”
Another review stated that the political tension surrounding a pillow is “weird.” The review states, “Weird political reviews of a pillow. Apparently, this pillow is politically TOXIC. Never bought one as the price is way out of my comfort zone.”
Regardless of differing opinions about the pillow or the company, people are starting to wonder how politics will continue to affect brands in the future.
What Are the Long Term Effects of Banning MyPillow?
Bed Bath & Beyond and Kohl’s said they are dropping Lindell, not because of politics, but because of declining MyPillow sales. J.C. Penney also stopped carrying MyPillow last year, citing decreased customer demand.
However, some brands including Costco and Amazon, are still weighing whether or not to back out of their relationship. The University of Washington management professor Abhinav Gupta, who researches business and politics, shared his thought. He said that large retailers banning MyPillow sets a precedent for future conflicts.
“You have to think about — is this going to be a one-off incident?” Gupta said. “If the activism keeps escalating, they will have to take a stance that could implicate a large number of businesses and individuals.”
However, Lawrence Parnell, a professor of strategic public relations at George Washington University also shared his opinion. He said that changing consumer expectations require businesses to take a stand.
“Companies need to take a stand,” said Parnell. “You can’t be neutral on issues like this. People will respect you more for making a decision on this rather than just trying to … run out the end of the clock on the news cycle.”