MyPillow and Mike Lindell couldn’t put it to rest, now both will no longer have accounts on Twitter.
Today, Twitter shared that they had banned MyPillow’s account. A couple of weeks ago, the social media platform had banned the CEO, Mike Lindell, for breaking their guidelines.
Twitter’s New Policy
It is part of Twitter’s new policy that went into place directly following the storming at the Capitol. The guidelines state that anyone who shares election misinformation will be permanently banned from Twitter.
“The account you referenced has been permanently suspended due to repeated violations of our Civic Integrity Policy,” a Twitter spokesperson told CNN.
Lindell had used his account to question voting machines in swing states from the election. Furthermore, Lindell also used his account to speak out about the Capitol attack. Comments that many deemed as controversial and/or false. He said it was” “very peaceful” and he blamed “undercover antifa that dressed as Trump people.”
Twitter also banned Trump after breaking the new policy guidelines.
Stores like Kohl’s, Bed Bath & Beyond, J.C. Penney, Wayfair, H-E-B, and Kroger have all stopped selling his products.
MyPillow Now Permanently Banned
This last week, Lindell seemingly found a loophole in his ban. Instead of using his personal account, Twitter clearly believes he was using his popular pillow-selling business account to instead to tweet. One of the posts from earlier this week on the MyPillow account included a retweet of an article titled “Pillow King Mike Lindell is Never Going to Rest, or Shut Up,” from Bloomberg.
Even though the Bloomberg article stated that Mike Lindell is “never going to rest,” Twitter is now at least forcing him to rest, in a sense. Lindell repeatedly shared, “The Real Mike Lindell,” an article from one of his employee’s perspective as well.
The article tried to frame Lindell as a hero who has gone from struggling and facing addiction to having money and fame.
Targetting Jack Dorsey
MyPillow fell into the same habits that got both Lindell, Trump, and many others banned. In fact, some were even replying to his tweets and tagging Twitter telling them to remove MyPillow’s account.
His most recent tweets from earlier this year, according to Business Insider, were targeting Twitter CEO Jack Dorsey and falsely accusing him of election fraud. This was the final straw for the account. Lindell was now clearly using the platform for personal use, which violated the removal of his personal account.
“@Jack I know you are tied into the election fraud!” Lindell reportedly wrote. “You are so afraid of being found out! So many are looking forward to you being brought to justice!”
Twitter banned MyPillow under that guideline that, “If an account has been permanently suspended for severe violations of the Twitter Rules, Twitter reserves the right to also permanently suspend any other account we believe the same account holder or entity may be operating in violation of our earlier suspension, regardless of when the other account was created,” according to USA Today.
[H/T New York Post]