Beer and popsicles may seem like an odd combo, but Natural Light is hoping to change people’s minds.
Warmer weather is on the way, which means sun, swimming, and summertime drinkin’. For the upcoming season, Natural Light has a new treat in store for those 21 and older.
Natural Light, owned by Anheuser-Busch, recently announced a new line of booze-filled popsicles. In a press release, the company announced that the frozen treats, dubbed Naturdays Frozen Icicles, will come in two sweet flavors: strawberry lemonade and pineapple lemonade with an ABV of eight percent.
Natural Light Seeks Intern to Help Promote Popsicles
It gets sweeter: the company is also hiring one lucky person to help launch the line. Natural Light is launching a traveling lemonade shack and needs an intern to help run the shack throughout the season.
“The summer internship program is an important initiative for Natural Light. Not only does it give one person a great summer experience to boost their resume, and make some cash, but it has also led to full-time offers after graduation. This year, we wanted to bring a fresh experience to the program by having our intern help launch Naturdays Frozen Icicles, one of the most unique Natty innovations to date, and run our Lemonade Shack,” Vice President of US Value Brands at Anheuser-Busch Daniel Blake said.
Per Fox News, a spokesperson for the popular brand confirmed that the internship will also be a paid position that pays $40/hour. Not too shabby. Candidates can apply by posting a 30-second-long sales pitch for “Naturdays” to social media by using the hashtags “NattyIntern” and “contest” by May 2.
Converting Non-Beer Drinkers with Ice Pops
Blake also hopes the new boozy pops will attract those who are reluctant to drink beer and want a refreshing treat. “People want variety, which is what drives our innovation strategy,” Blake said. That same approach has helped the company sustain sales for their budget beer. The 44-year-old company had a solid fiscal year in 2020 as the pandemic had drinkers buying affordable brands.
This isn’t the first time the brand has ventured out of the beer lane. In 2019, Natty Light came out with a spiked seltzer. It had “a lot of success early on,” but Blake said that competition in the seltzer world continues to grow, it’s becoming harder to draw in customers. According to Nielsen, seltzer is still popular, with retail sales increasing to 121 percent to $4.4 billion in the year.