Ram Launching New Truck for a Good Cause

by Amy Myers

As if we already needed another excuse to get that new truck, Ram is offering drivers a chance to have a clean conscience with this purchase. Four-wheel-drive fanatics will have a chance to support the fight against the pandemic with Ram’s latest releases. The (RAM) RED 1500 pickup and its limited-edition version, Ignition Orange, are versions of the popular TRX model. While these two specially-made models still have the same comforts and amenities as the original, they also feature unique exterior and interior badging.

Fifteen years ago, Dodge Ram teamed up with worldwide philanthropist and musician Bono to create a new truck for a good cause. Originally, the Global Fund was created to raise money and awareness for AIDS across the county. Now, the leading car distributor and U2 singer are back again to provide all-new trucks to help COVID-19 efforts.

Ever the humanitarian, co-founder Bono is proud to rejoin the organization’s efforts in a new battle against illness.

“It’s hard to believe that 15 years on from (RED)’s founding we are now fighting another tiny virus, but it’s even harder to see the virus of injustice that marked the AIDS pandemic, which is alive and well during COVID,” the U2 star shared in a statement with the partnership.

Ram to Sell Select Number of Limited Edition Trucks

For those that prefer more subtle branding, the (RED) version is the way to go. For those that like to live as vibrantly as their truck’s colors, Ignition 0range is the Ram truck you need. The brightly-painted truck also features distinct 18-inch wheels, interior accents and high-level equipment – the perfect combination of beauty and brawn. Ram is offering the Ignition 0range model for just over $93k, while the (RED) truck will cost roughly $64k. It might seem like a pretty hefty price tag. But given the luxuries of the vehicle and the nature of the cause, it’s a deal worth making.

If either of these vehicles is in your price range, get ready to grab one. Ram will only be selling a total of 875 limited edition trucks by the end of the year. After that, there’s no telling whether these models will be available again in the future. According to Fox News, last year’s must-have Ram truck, the 702 TRX Launch Edition, sold out in just three hours. With these two trucks flashy colors and technical abilities, this year’s sale is bound to end even quicker.

While Ram may have started the movement to radicate deadly viruses 15 years ago, other major vehicle companies have since joined the effort. Along with the (RAM)RED series, Jeep Compass, Jeep Renegade and Fiat 500 will be selling their own specially-advertised vehicles to help raise a total of $400 million for the Global Fund.