Reese’s Peanut Butter Cups Unveils All Peanut Butter Version with No Chocolate

by Suzanne Halliburton
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Makers of Reese’s cups are ditching the chocolate to focus on one main ingredient. And that’s peanut butter.

This seems blasphemous to true candy lovers, but it’s only for a limited time. Plus, you can still get the real candy, too.

The official Twitter account posted: “Secret’s out. Reese’s Peanut Butter Lovers has gone ULTIMATE.

Candy Is Going With Double Dose of Peanut Butter

The candy company is replacing the chocolate shell with a hard peanut butter one. The move to redesign the candy, which has been around for more than nine decades, is geared towards peanut butter lovers. But serious question, are there more people who love peanut butter than adore chocolate?

A Hershey’s big wig weighed in:

“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager.”The frenzy that comes with changing an icon like the Reese’s Cup is real. But you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”

The candy was tested in several markets in 2019 and 2020. The mass rollout of it is set for next month.

Hershey’s, which owns Reese’s, bragged about its new candy in a press release.

“The new Reese’s Ultimate Peanut Butter Lovers Cups are awe-inspiring, jaw-dropping and eye-popping. For the first time ever, in its more than 90-year history, the Reese’s brand is releasing the most extreme, peanut buttery version of its iconic Peanut Butter Cups and removing the chocolate! Yes, that’s right, we said no chocolate. Stuffed with the same beloved, Reese’s peanut butter inside and a 100% peanut butter candy-flavored shell on the outside, you’ve never seen a Reese’s Cup like this before.”

The company said the Ultimate Peanut Butter Lovers Cups will be in three different sizes ranging from miniatures, to the standard two cup treat to the king size one. Prices range from $1.09 to $1.79 for the king size candies to $4.09 for a bag of miniatures.

H.B. Reese Developed Original Candy in 1928

H.B. Reese, a dairy farmer, created the candy in November 1928. He also worked for Hershey’s as a shipping foreman. But he left his job with the candy company to focus on his newly-created treats. The company merged with Hershey’s in 1963, seven years after H.B. Reese died.

These days, the company generates more than $2 billion annually in sales. And the treat is the top-selling candy in the United States.

Throughout the years, the company has tinkered with limited-edition candy. For example, last fall, Hershey’s introduced a peanut butter, chocolate cup with pretzels. And the candy world didn’t end. Hershey’s called it “Salty’s Reese’s.”

Outsider.com