Sturgis Motorcycle Rally 2021: First Responder and Daredevil Cole Freeman Soars Over Main Street Sturgis

by Suzanne Halliburton

Check out Cole Freeman doing his best Evel Knievel impression Saturday in front of thousands at the Sturgis Motorcycle Rally.

The official social media account of the Sturgis Motorcycle Rally posted a photo of Freeman, on his bike, jumping his bike. The snap is of Freeman, mid-jump, as hundreds of people cheered him on.

And the caption: “Who caught the High Flying Cole Freeman’s jump this afternoon?”

Freeman Was Star Attraction of Closing Ceremony for Sturgis Motorcycle Rally

Freeman jumped over Main Street Saturday as part of the closing ceremonies for the Sturgis Motorcycle Rally. He did so to help raise funds for the non-profit RESPONDER RESCUE.

Freeman was a featured attraction at The American Daredevil BlockParty. It was set up on Main Street and Harley-Davidson Way. He jumped to bring attention to his cause. He wants his fellow riders to carry a first aid kit.

When his jump plans were announced back in June for the Sturgis Motorcycle Rally, Freeman shared some moto memories. Back in 2019, he starred at the rally’s opening ceremony.

 “I’ve had this poster of Main Street above my bed since I was 12, ever since my first time going to Sturgis,” Freeman said. “Knowing I got to jump my Harley (in 2019) over that iconic street is humbling. Not only is it an honor to be the only man to fly a motorcycle over Main Street Sturgis, but I am blessed to be able to entertain at the world’s most famous motorcycle rally! This is my absolute passion — and I’m beyond excited to raise money for first responders while doing what I love.”

Freeman, who is from St. Louis, has successfully completed more than 200 jumps in his career. He rides a modified Harley-Davidson XG750.

Freeman Says He’s Always Paying Tribute to Evel Knievel

The Sturgis Motorcycle Rally is one of several stops Freeman will make this year. He represents Harley Davidson. And on his home page, Freeman says “my Team and I want to push motorcycle thrill shows to new limits all over the world!

“With our all new Harley Jump program my team and I set out to break world records and thrill crowds of all sizes! With well over 30 stops last season, we performed 8 ramp-to-ramp jumps from coast to coast! This season we have set out to break records and hit 20 stops with our jump program.”

Freeman is a natural for the Sturgis Motorcycle Rally. Back in 2018, he said riding bikes was the only “freedom” we had remaining. And, he also brought up Evel Knievel, the OG moto daredevil. Knievel died in 2007 at the age of 69. In his fabulous career, Knievel attempted more than 75 ramp-to-ramp jumps. George Hamilton played Knievel in a 1971 movie.

Freeman, a former firefighter, has the blessings of the Knievel family.

“I want to get the younger generation excited to ride more bikes and motorcycles,” Freeman said. “It’s pretty much the only freedom we have left. With every jump, I am paying homage to Evel Knievel.”