And yes, the beer does smell like bacon, according to its brewery. Waffle House teamed up with the Georgia-based brewery Oconee Brewing Company to create their first exclusive brew. The chain only began selling beer to customers in select locations two years ago, according to Food & Wine.
Waffle House Will Have Its First Beer Brand
Given most locations stay open 24-hours, the breakfast chain has been popular among party-goers in the Southeast. The brewery decorated the beer’s can in the chain’s signature yellow with block letters. Additionally, the beer is a red ale with a 6.5% ABV.
“The beloved scent of bacon stands out from the typical medium hop aroma of a red ale,” the brewery said in a statement. “The malty sweetness of the base beer blends perfectly with the salty, savory, and smoky bacon extract to create a delicious and unique beer. Bacon & Kegs pairs well with breakfast food items (obviously!). Or can be enjoyed as a stand-alone, soon to be iconic beer.”
In an interview with Food & Wine, the brewery’s media director Leslie Tillery discussed how the partnership formed. The brewery reached out to the breakfast chain prior to the COVID-19 pandemic.
“This story began in January with someone with Waffle House being kind enough to respond to an email that I sent proposing a collaboration,” Tillery told the outlet. “That initiated communication with some of the executive team at the Atlanta corporate office. After a COVID delay, our two groups held a taste test at the Oconee Brewing Company. And chose a bacon-infused red ale to release as the first-ever Waffle House beer.”
The beer is available in a six-pack of 12-ounce cans or on draft. Presently, it is only available at the brewery in Greensboro, Georgia for now. The beer goes on-sale beginning Dec. 18.