Viewers Left Speechless After Watching Budweiser’s ‘Respect’ Commercial Marking 9/11 20th Anniversary

by Courtney Blackann

It first aired during the Feb. 3, 2002 Super Bowl. Just months after the terrorist attacks on the United States gripped the nation, Budweiser took a turn from their usual lighthearted commercials to air an emotional tribute to the fallen victims of 9/11.

Now, 20 years later, the company tweeted the rare 9/11 ad featuring their Clydesdale horses kneeling at the helm of the World Trade Centers. Fans were left utterly speechless.

“20 years later, we’ll never forget. Budweiser is proud to partner with the 9/11 Memorial & Museum to support their mission of remembering the victims and educating a new generation. Learn more at,” the major beer company tweeted.

Set to an instrumental melody, the horses trot from their stalls surrounded by greenery. They move through the unusually quiet streets of New York City before arriving to the skyline of majestic buildings. The Statue of Liberty makes an appearance in a scene. As the large animals move in closer, two beaming lights where the towers once stood beam upwards. That’s where the horses stop. The music hits a crescendo as the horses lift their left hoof and bow, dropping their heads.

“20 years later, we’ll never forget,” appears on the screen as the scene fades to black.

Viewers reacted in awe to the 9/11 tribute.

“These tributes with the Clydesdales bowing get me EVERY. SINGLE. TIME. They are beyond moving. #neverforget,” on Twitter user says.

Another user added:

“Please forgive me right now because I’m emotional watching this Ad. It has been ages since this Ad has shown. #Thankyou.”

The responses kept flooding in as people remembered and watched the emotional ad again.

“If anyone has a dry eye after viewing this commercial, I do not understand it. Thank you and bless you, Budwesier, for touching our hearts with this beautiful and tasteful tribute.”

Further, the ad seems to draw one message that still resonates with the American people, which is that we will all remember. And we will never forget.

9/11 Remembered 20 Years Later

As the morning of September 11, 2001 unfolded, confusion spread throughout the country. News stations kept live shots of the north tower, which had just been struck by a large jet. News anchors grappled with the details unfolding as they tried to grab witness accounts of what was happening.

Soon, another large jet struck the south tower, confirming the worst fears. A terrorist attack on American soil was happening in real-time. Many were left without words. People fled as the city shut down.

Then the Pentagon was hit. The events of 9/11 were a full-thwarted effort to destroy major U.S. buildings. Another plane went down near Shanksville, Penn. after citizens decided they wouldn’t be pawns in the terrorists’ scheme and forced the plane down in a field.

In all the 9/11 attacks, nearly 3,000 first responders and civilians perished.