‘Yellowstone’ TV: Jefferson White Opens Up About the Importance of the Dutton Ranch Brand

by Jacklyn Krol

Yellowstone star Jefferson White, who portrays Jimmy, spoke about just how important the Dutton Ranch Brand really is.

What Jefferson White Had to Say

White spoke with TV Insider about how the world has perceived the Dutton family and hit television show.

“It’s incredibly immersive,” he began. “The world, the locations are such a character. It’s such a sort of escape of a show, and it’s kind of amazing in that way because it’s both an incredible escape into this cowboy fantasy but also sometimes painfully real and painfully contemporary.”

It’s not just all about his legendary co-star, Kevin Costner, but about the plot and image of the whole show. The entire show is now available to stream for free on Peacock, which opened up to a whole new audience.

“It’s really unique,” he added. “It kind of is simultaneously this mythic cowboy fable but also painfully real and, in some cases, painfully true. It gets you on all fronts. It’s incredible scenery, iconic actors — Kevin obviously — but also real human stories on a real micro level.”

Getting Back on the Horse

White opened up about his character’s decision to get back on the horse after his serious injury.

“I don’t think he’s made a decision but for him, getting on that horse represents the possibility,” he explained. “It’s not like he signed up for another rodeo. He wants to believe he can do it. He wants to believe he’s free to make a decision. More than anything, he wants to feel some sense of personal agency, some sense of getting to choose. I don’t think he’s making a choice there, he’s just trying to feel free to make a choice.”

What’s to Come in Season 4

White said that the new season is “incredible” and “the best season yet.” He said, “We shot it all in Montana, and that really has a transformative effect. I really think it’s an incredible season.”

White described Season 3 as a slow-burn that led up to the epic finale.

“Which obviously had such a climactic explosion leaving so many of the Duttons in danger, and Season 4 just starts out at this breakneck pace,” he revealed. “The first episode of Season 4 is my favorite episode of the show yet, so I just can’t wait for people to see it.”