‘Yellowstone’ Releases New Season 4 Merch and Fans Can’t Get Enough

by Jon D. B.

From a Beth Dutton wine glass to some killer plaid duds featuring the Yellowstone ranch logo, fans are losing it over new Season 4 merch.

“OMG! I have to have the Beth wine glass! That is perfect,” comments one follower on the show’s official Twitter. That’s right, Yellowstone fans, there’s a plethora of new gear available ahead of Season 4. So break out those wallets, whether they’re John Dutton-sized or not, and prepare to spend some money.

As of yesterday, we’re officially less than one month away from the return of America’s #1 cable drama. Yellowstone Season 4 premieres November 7 on Paramount Network/Paramount+. The studio’s merchandise division is hoping to help fans celebrate, too, with these new additions to the official Yellowstone store.

And from now until October 10, fans can score 20% off all Yellowstone merch with code FALL 20. What’s not to love?

“Fall in love with Yellowstone merch! 🍁” the show’s official Instagram captions their merch plug. Within, glimpses of gorgeous plaid socks and shirts are highlighted. New Yellowstone hoodies and vests are also available. The vest, in particular, is perfect for a John Dutton Halloween costume if you ask this Outsider.

“RIP to my bank account,” replies one passionate fan. We feel you, sir. We feel you.

“OMG! NEED the plaid shirts,” another echoes.

One fan, however, feels the store leaves out one crucial piece of screen-accurate merch.

“Can we get the snapback hat that Jimmy wears?” they ask. Now there’s an item that would sell like gangbusters.

‘Yellowstone’ Merch is a Huge Hit with Fans Ahead of Season 4

Unfortunately, however, some of these items are so in demand that they’ve already sold out by the time we could write this article. To see what’s still in stock, you can check the official Yellowstone store here.

If you want to add to your Yellowstone collection, then you are in the right place. Featuring official apparel, accessories, and drinkware, the Yellowstone Shop has everything you need to show off how much you love Dutton Ranch and the family who runs it. Shop t-shirts, hoodies, mugs, phone cases, wall art, blankets, and more at the Yellowstone Shop today.

The Official Yellowstone Shop

As for Season 4, Yellowstone’s return is one of the most hotly-anticipated television premieres of the decade. Seasons 2 & 3 would cement Paramount’s Modern Western as a record-breaking hit, racking up more views than any other drama on cable television.

Kevin Costner has been making a living out of the Western genre for his entire adult life, but the show has made true stars out of several once-lesser-known actors, too. Cole Hauser and Kelly Reilly, in particular, are enjoying a whole new level of fame thanks to their Rip Wheeler and Beth Dutton fan-favorite characters.

These two have been in the Hollywood game for a long, long time, too, so it’s excellent to see such talent finally get the recognition they deserve. And to understate, we can’t wait to see where Yellowstone Season 4 takes them.