‘Yellowstone’ Scores Strong Ratings Near Where the Show Takes Place

by Quentin Blount

We know that all of you Outsiders love Yellowstone. How do we know that? Well, because we do, too. But also for another reason. Some of the strongest ratings for the Season 4 premiere came in areas near where the show takes place.

The fourth season of the Paramount Network hit show Yellowstone officially premiered last Sunday (November 7). It was without a doubt one of the most highly anticipated events of the entire year. And it certainly did not disappoint.

The initial ratings have been extremely impressive. According to Variety, one of the coolest facts about the viewership figures is that Yellowstone was the top-watched show in many cities around where it is actually filmed.

“Per Philo’s weekly streaming insights, Yellowstone was the top-watched show in many classes close to where the show actually takes place, including Billings, Butte, Bozeman, Helena and Great Falls in Montana, Casper, and Cheyenne in Wyoming, and Idaho Falls (Jackson) and Twin Falls in Idaho.”

Outside of that, Yellowstone also did extremely well in cities that are based around agriculture and the great outdoors.

Yellowstone also did well in cities that are more heavily agriculture and livestock-focused, such as Abilene, Amarillo, Boise, Cedar Rapids, Des Moines, Evansville, Laredo, Lexington, Louisville, Lubbock, Topeka, and Wichita. (Those Tractor Supply and Ram-Trucks branded-media buys were not in vain.)

‘Yellowstone’ Premiere Draws in More than 14 Million Viewers

The numbers we mentioned above did not tell the entire story here. The premiere was immediately followed by encores of the two episodes. That helped bring the total viewer count to more than 14 million.

Chris McCarthy, President, and CEO of MTV Entertainment Group explained as much in a recent interview with Deadline.

“Over 14 million viewers tuned in for our Yellowstone premiere, which will now serve as a massive launch pad as we sneak episodes of Taylor Sheridan’s new series Mayor of Kingstown, whose full season will be rolling out exclusively on Paramount Plus starting Sunday.”

We all know that Yellowstone has an amazing cast. They are led by the one and only Kevin Costner.

“Taylor has created a cinematic experience that our remarkable cast led by Kevin Costner brings to life in a way audiences can’t get enough of and we are excited to deepen our relationship with him and capitalize on this tremendous momentum by building out the Yellowstone franchise together. Mayor of Kingstown and 1883 are first-up from Sheridan’s exclusive multi-year pact with MTV ENtertainment and ViacomCBS, which includes scripted and procedural series for streaming and linear.”

Season 4 of Yellowstone will continue on Sunday evening with the third episode. It will air at 8 p.m. ET on Paramount Network. In the meantime, be sure to check out our new Yellowstone podcast, Bunkhouse Breakdown: