FOR IMMEDIATE RELEASE
Nashville, Tennessee, August 14, 2020 – Outsider is proud to announce that it is expanding its outdoor coverage to include an increased offering of hunting, fishing, and camping content through its newly branded “Outdoors” channel.
The company is also increasing its editorial staff to include the addition of 15 new editors, producers, and content creators. As part of the initiative, Outsider will be rebranding the popular Facebook page, the Hunting page, to “Outdoors on Outsider” in order to offer its two million followers a richer and more comprehensive content experience.
“We are undergoing an aggressive expansion plan,” said Outsider GM Greg Gough. “We believe there is a large and underserved audience in the category and we are increasing our content offering in all outdoor lifestyle categories, with an emphasis on hunting, fishing, camping and entertainment.”
Outsider is an independent media company built for the heart of America; a community of those passionate about adventure, hunting, fishing, camping, and hiking. We are the pulse for entertainment, trending news, and how-tos for the outdoor lifestyle. Outsider reaches more than 5 million enthusiasts making it one of the largest social followings in the outdoor lifestyle space, including the hyper-engaged social sites Outdoors (2 million followers), Camping Page (1 M), Love to Hunt (700k) and the flagship brand Outsider (700k).
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