For years now, many ranchers have been at the mercy of low beef prices in many areas, without much they could do about it. However, ranchers are attempting to combat this issue by building and maintaining their own meat plant.
Fox News was informed ranchers are attempting to raise $300 million to build a plant themselves and control their own future. Rusty Kemp in central Nebraska spearheaded this plan. “We’ve been complaining about it for 30 years,” Kemp said. “It’s probably time somebody does something about it.” Kemp and his neighbors believe the rock-bottom prices arise from consolidation in the beef industry, a problem present since the 1970s.
Crews begin work this fall on what they dubbed the Sustainable Beef plant on roughly 400 acres near North Platte, Nebraska. Iowa, Idaho, and Wisconsin are following suit, aiming to start their own initiative. The timing seems to be perfect, as the U.S. Department of Agriculture is encouraging diversity with the beef industry. For instance, the Biden Administration said it will invest $1.4 billion to food processors for pandemic-related harm.
Texas Agriculture Commissioner Sid Miller likes the idea, saying it would help consumers and ranchers alike. “Ranchers have been getting screwed long enough, it is time we fight back. This is how we do it, we go head to head with the big processors,” he told Fox News.
The move isn’t necessarily a home run though. Smaller plants will have to pay ranchers more, meaning their profit margin may suffer. Unless these smaller plants can find ways to trim their expenses, they’ll need to charge more. Additionally, their profits won’t be as high as bigger companies like Tyson.
Nonetheless, if successful, it could really diversify the beef industry and help ranchers.
ATV Pins Down Wyoming Rancher who Proceeds to Survive on Beer for Two Days
Enthusiastic beer-drinkers often have people joke they could live on the stuff. For a Wyoming rancher, that phrase became reality after an ATV pinned him down for two days and he survived on nothing but beer.
Frank Reynolds, a 53-year-old rancher, was out wrangling a cow and her calf earlier this year when disaster struck. After his ATV tipped over with him on it, he found himself pinned to the ground. “Everything on the left side pretty much hurt, from the top of my head to my toes,” he told the Gillette News Record.
The good news, if you could call it that, was his ATV had a cooler. In it were water and Keystone Light beer, which would serve as his sustenance for two days. His family thought he was out camping or with friends, but after two days passed, they grew concerned. Luckily, Don Hamm, Frank’s neighbor, came looking for him on horseback and happened to find him.
Suffering crushed ribs and a dislocated shoulder, Frank Reynolds has fully recovered.