AMERICA'S Favorite Coffee MUG 

We wouldn’t put Black Rifle Coffee in anything else

welcome to OUTSIDER

Meet Sam Mackey

Former Navy SEAL | Entrepreneur | Outsider Founder

Sam Mackey is the CEO of Outsider and The Ruck. He recently wrapped up a 20-year career in the SEAL Teams—but his love for the outdoors started long before that. Growing up in Illinois, he spent his days running through the woods with a Red Ryder in hand, chasing squirrels and building forts with his brother.


Through two decades of deployments, the outdoors was his reset. A place to slow down—whether it was hunting, hiking, or just sitting still as the sun rose and the woods came alive. Those moments grounded him then, and still do now.


That’s the soul of Outsider. It’s about getting outside whenever you can, slowing down, and remembering what really matters. And yeah—we also happen to make the best damn coffee mug on the market. 

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The AM

NORMALLY: 31.99

BRCC PRICE: $23.99

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The PM

NORMALLY: 23.99  

BRCC PRICE: $17.99

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The All Day

NORMALLY: 29.99  

BRCC PRICE: $22.49

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The All Day | USA Flag

NORMALLY: 33.99  

BRCC PRICE: $25.49

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The AM | USA Flag

NORMALLY: 39.99  

BRCC PRICE: $29.99

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The All Day | Don't Tread On Me

NORMALLY: 33.99  

BRCC PRICE: $25.49

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The PM | Don't Tread On Me

NORMALLY: 29.99  

BRCC PRICE: $22.49

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The PM | USA Flag

NORMALLY: 29.99  

BRCC PRICE: $22.49

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Backwoods Hat

NORMALLY: 30.00  

BRCC PRICE: $22.50

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Sunrise to Sunset Bundle

NORMALLY: 84.73  

BRCC PRICE: $63.55

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Sunrise to Sunset Bundle | USA Flag

NORMALLY: 89.23  

BRCC PRICE: $66.92

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Bear Country Tee

NORMALLY: 25.00  

BRCC PRICE: $18.75

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CIgars

Outsider Churchill Cigar - Single

$39.95

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Outsider Churchill Cigar - 3-Pack

$99.95

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50% OFF

Outsider Churchill Cigar - Box of 10

NORMALLY: 299.95  

BRCC PRICE: $150

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