Colin Kaepernick’s was honored with his own billboard in Tampa, Fla., ahead of this weekend’s Super Bowl LV.
A mural to honor the former San Francisco 49ers quarterback’s political and social justice activism was unveiled in Tampa as part of Kaepernick’s partnership with Ben & Jerry’s ice cream.
“As we look back, it’s clear that Colin was on the right side of history,” head of global activism for Ben & Jerry’s, Chris Miller, said in a statement.
“His pre-game protests were before George Floyd’s murder; before the 2020 summer of racial reckoning. He knew a long time ago that we need to address the root causes of racism and the structures of our society that are so brutal to Black people. We wanted to be part of the effort to honor Colin’s courage and legacy because we share the same values.”
Brandon “BMike” Odums is the artist behind the mural, which features references to Kaepernick’s “Know Your Rights Camp.”
The 30’x90′ mural features pictures of local youth alongside volunteers of the “Know Your Rights Camp,” a nonprofit Kaepernick founded in 2016 to help minority communities. On the mural, Kaepernick is raising his fist, adding powerful emotion to the moment.
Colin Kaepernick Debuts New Ice Cream Flavor With Ben & Jerrys
In 2020, Kaepernick partnered with Ben & Jerry’s on a new ice cream flavor called “Change the Whirled.”
“I’m honored to partner with Ben & Jerry’s on Change the Whirled,” Kaepernick said in December. “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities.”
The iconic ice cream company has previously praised the former quarterback for his work to end systemic oppression.
A portion of Kaepernick’s new ice cream flavor proceeds goes to the “Know Your Rights Camp.”
Ben & Jerry’s announced it would hold a free, COVID-19-safe community drive-through at the mural site on Super Bowl Sunday.
Those in attendance would be eligible to receive a family meal, a pint of Kaepernick’s new ice cream, and gift certificates to a local salon and barbershop.
Four community groups in the area will also receive $5,000 as part of the event.