President Donald Trump set his aim at the NBA again late Monday night, slamming the league for low ratings in the NBA Finals.
It comes as no secret that the president has a very turbulent relationship with the NBA. He’s been especially critical of the league’s support of various social justice movements.
“Viewership for NBA Finals Finale Crash Nearly 70%, Beaten by Random Sunday Night Football Game…” President Donald Trump tweeted. “Maybe they were watching in China, but I doubt it. Zero interest!”
President Trump suggested that Americans had “zero interest” in watching basketball, while tweeting a Breitbart article that reported viewership for the NBA Finals finale plunged almost 70% compared to the finale of the 2019 NBA Finals.
Protests exploded across the country in the wake of George Floyd’s death and the shooting of Jacob Blake. During the course of the last few months, the league has been at the front and center of campaigns to end racial discrimination and police brutality.
The NBA has thrown its support behind the Black Lives Matter movement, displaying the BLM logo on the courts in Orlando. Additionally, the league has been allowing players to use a social justice message on the back of their jerseys.
Opponents of the league have argued that basketball, with its social justice initiatives, has become too political for fans.
“This horrific collapse should not be surprising after polls have found that many fans now believe that basketball is far too political,” Breitbart’s Warner Todd Huston reports.
According to Nielsen Media Research, 5.6 million viewers tuned into Game 6 of the NBA Finals this year. Comparatively, 18.3 million viewers watched Game 6 of the 2019 Finals.
The 2019 Finals averaged 15.1 million viewers and a 8.76 rating, while Game 6 this year delivered a 2.1 rating. Preliminary numbers show the audience over the six games of the Finals made this the lowest-rated NBA Finals series on record.
However, the NBA was forced to schedule its Finals this year in October due to the coronavirus lockdown. As a result, the Finals clashed with the MLB Playoffs, the NFL, college football and the NHL playoffs. This no doubt resulted in lost viewership.