HomeSportsNASCAR: Pitbull’s Team Collaborating With Self-Help Guru Tony Robbins

NASCAR: Pitbull’s Team Collaborating With Self-Help Guru Tony Robbins

by Emily Morgan
(Photo by JC Olivera/WireImage)

World-renowned motivational speaker and life coach Tony Robbins was among the slew of celebrities making the rounds at Charlotte Motor Speedway before Sunday’s Coca-Cola 600. Although NASCAR fans might find it odd, Robbins, who is worth an estimated $500 million, will reportedly spend a lot of time at race tracks in the future. 

Robbins is considering investing in Trackhouse Racing, the Cup Series team co-owned by Pitbull and Justin Marks. “I love that it has a social impact while you’re enjoying the sport,” Robbins told The Charlotte Observer ahead of the race.

As of now, no deals have been confirmed, but he says he’ll “join in at some level for sure.” Pitbull, whose real name is Armando Christian Pérez, invited Robbins as a guest during Sunday’s race. At the race, Pérez walked around the garage area and was on the grid. He also led his team in a cheer before they hit the field. 

According to Robbins, he’s been a friend to Pérez for quite some time, and the pair has collaborated in the past on events and other endeavors. 

Pitbull Set to Add More Diversity to NASCAR

In its freshman year in the Cup Series, Pérez recruited Daniel Suárez to get behind the wheel of the No. 99 Chevrolet. In the beginning, the team set forth a mission of expanding NASCAR to a more diverse audience. 

Pérez claimed ownership in the team early in the year. Later, the team announced that they would establish a STEM curriculum at inner-city charter schools. The curriculum would be a partnership with Pérez’s Sports Leadership Arts and Management organization. The organization, also known as “SLAM!,” is a non-profit he created seven years ago.

“It just means we’re doing what we set out to do,” Marks said of Robbins’ potential partnership. “Which is to cultivate a movement to be good storytellers, to have interesting news going on that’s bigger than the sport. And I think that’s starting to resonate with more and more people.”

So far this season, the team has earned one top-five finish and two top-10s in 14 races. Currently, Trackhouse is leasing a charter to allow the team to run all races in the Cup Series. 

However, Marks said the team’s goal is to become a two-car team as early as 2022. They had an unfortunate race day at the Coca Cola 600. But, maybe Robbins’ motivational speeches can help them find their footing. 

During Sunday’s race, 100 laps in, it looked promising for Trackhouse. However, it came crumbling down after a tire problem caused an unscheduled stop. Yet, Suárez remained resilient, capturing a 15th-place result.